There have been many studies comparing black and white printing vs color printing, and color always wins. Color wins with:
- ability to acquire attention
- being remembered longer
- communicating an emotional response
These are all qualities which better help promote a business is true. So use color on your business card design to achieve better promotion.
Business Cards with Map
One way to use graphics on your business card is to include a simple map to your location.
Many Churches use business cards to publish information about their services and a map can help folks find the church.